What is RWB?

RWB: Tokenizing Real-World Businesses to Open a New Paradigm for RWA
Since the concept of Real-World Asset (RWA) began to attract wide attention in 2022, the main exploration has focused on putting traditional financial assets on-chain: for example, tokenized stocks, bonds, real estate, or credit products.
However, these attempts are merely wrapping an old financial instrument into a new on-chain shell. Those builders claim that this approach allows more small-scale retail investors to participate in trading, and extends trading hours to 7x24. Such “value” seems meaningless.
It’s hard to imagine — if Satoshi Nakamoto knew we were using the blockchain technology he invented to mirror Nasdaq stocks, wouldn’t he feel betrayed?
Similarly, today’s blockchain asset paradigm and the traditional financial asset paradigm are in a relationship of competition, not supplementation. The core of this competition between asset ecosystems is: can this new asset class capture value that the old paradigm was unable to capture?
A bond, in essence, is the right to claim a fixed amount of cash from a company at some future point in time.
A stock is proof of ownership of a company; minority shareholders can hardly actively claim value from the company and can only passively wait for favors from majority shareholders.
Is there an asset, regardless of the quantity held, that can not only capture the company’s core value but also allow holders to claim that value from the company at any time?
The Real Value of Business: Cash Flow
Every business must ultimately answer one question: how does it make money?
There is only one answer: cash flow generated from the sales of products and services.
The cash flow generated from product and service sales is the most natural, verifiable, and sustainable real-world value. It is also the real core value of a business.
Before the emergence of blockchain technology, none of the existing asset classes could directly connect to the business’s core value — cash flow. Stockholders could only cash out by finding someone else to take over, but could not actively demand the company to buy back. This has led to today’s absurd phenomenon where many companies’ cash reserves exceed their market capitalization.
This is the starting point of the new type of RWA token: it is directly linked to product demand and business cash flow. Every real-world purchase can generate on-chain liquidity and token rewards, with treasury funds transparently growing alongside product sales, anchoring digital assets firmly in product sales.
This new type of RWA token is called the RWB token (Real-World Business Token), which is built on three core concepts:
Proof-of-Purchase (PoP)
Tokens Replacing Loyalty Points
Treasury as Liquidity Pool

Together, these three concepts form a user-driven business model — first proposed by TaleX, applicable to any real-world product or service that involves consumer scenarios: from financial funds, platform economies, and infrastructure, to mobile communication, transportation, food delivery, consumer electronics, tourism, fashion, and more.
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